Inputs: OOTB engages in…
Activities: So that learners and educators practice and promote…
Output: So that…
Critical and civic-oriented Media & Information Literacy (MIL) is mainstreamed in Philippine society (Filipinos of all ages and backgrounds critically consume and responsibly use and create media in all forms; and engage government, media and the tech industry to act in the interest of human rights)
Outcomes: Which leads to…
*Note: This document is updated in September 2024 as part of OOTB’s 10th anniversary celebration. The original version of the Out of The Box theory of change was published in 2019.
Our OOTB Media Literacy Primer contains facts about the ownership of Philippine media and Filipinos’ access to them, issues of the local press, and concepts for analyzing media messages, among others. We developed this primer as a guide for teachers, students, and other advocates to further understand the language and power of media and how, as Filipinos, we can take advantage of our media consumption and production. This primer is given during OOTB workshops and events as part of the Media Literacy Kit.
a person who consumes and engages with media messages to derive truthful meaning
creative rendering of a promotion that uses different forms of media
any form of media text that contrasts and counters the popular, mainstream media
medium that transmits information via airwaves for public knowledge
education response that expands the notion of literacy to include different forms of mass communication, popular culture, and new technologies
meaningful exchange of information; conversation between/among individuals
figurative or symbolic meaning of a word aside from its literal meaning
social and economic order that encourages the purchase of goods and services
reception of idea or message from different forms of media
process of breaking media texts to derive critical analysis of hidden messages
literal meaning of a word
concept of developing a person’s skills and knowledge to effectively use the Internet and other digital technology, especially in order to participate responsibly in social and civic activities
ability to use information and communication technologies to find, evaluate, create, and communicate information, requiring both cognitive and technical skills
digitized content that can be transmitted over the Internet
formal and intelligent written or spoken discussion
false information deliberately disseminated to deceive
moving images or pictures
ability to critically read a film’s message through both its technical and narrative aspects
system of beliefs that guides or explains how society works; leads to social action
ability to recognize when information is needed and to research, evaluate, and use effectively the needed information
reportage of accurate and truthful current events for the public’s information
ability to read, write, and comprehend
the public
collective means of communication
inaccurate information disseminated to mislead
reportage of current events
acquisition of critical thinking skills for analyzing and judging the reliability and accuracy of news we consume
person who consumes media messages without much questions
newspaper, magazine, and other media printed on paper
person who consumes media messages without much questions
concept in which objective facts are less influential in shaping public opinion than statements that appeal to emotion
the creation of different forms of media texts
form of broadcast that only transmits sound
ways how the media portray particular peoples, experiences, or topics through lens of a particular ideology
disseminating and perpetuating information that has been consumed and believed
study of meaning-making or interpretation through language and images
category of media where people converse, participate, engage online
widely held but fixed and oversimplified idea of a particular type of person or thing
hidden, underlying message
form of broadcast that transmit moving images projected on screen
any form of media product
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